Improving Quality and Productivity Through a Smart Factory - Daedong Living

CEO Kim Jae-ok / Photo by Editor Kim Do-hwa

“I want to make Daedong Living a company where any customer can find what they need.”


says CEO Kim Jae-ok, the head of Daedong Living, which has emerged as a leader in the field of molding and injection of cases for cosmetics and daily necessities. The importance of makeup cases and toothbrushes is easy to overlook in daily life, but in fact they require a lot of time and technological investment to manufacture in order to maximize user convenience and develop diverse designs.

Accumulating Expertise in One Field
Since its founding in 1978, Daedong Living has been dedicated solely to manufacturing cases for cosmetic products and daily necessities. CEO Kim Jae-ok says that he "focused only on cosmetic products and everyday items" because he believed that "securing market competitiveness was all about developing distinctive technologies and characteristics."

Daedong Living does business with many highly recognized domestic brands. For example, it manufactures product cases, the major products of Daedong Living, for 'Sulwhasoo' of Amore Pacific and 'The History of Whoo' of LG Household & Health Care.

CEO Kim Jae-ok says that cosmetic products require more than special molding and injection technologies. Since the consumers are mostly made up of women who touch the products often, sensibility is required. It is essential to beautifully recreate the original designs. CEO Kim Jae-ok also states that "when it comes to air cushion cases, the sides and lids must open and close at exactly the right angle and with the right touch."


Enhancing Productivity through the Smart Factory
Daedong Living has a Smart Factory which enables it to enhance productivity and reduce defect rates. The company launched the Smart Factory business in producing air cushion refill cases, and so far it has played a crucial role in enhancing product quality.

Automated production of air cushion refill cases through he Smart Factory / Photo by Editor Kim Do-hwa

Air cushion refill cases require more elaborate technologies. Their main material, plastic, is first liquefied and then hardened. The assembling process must be finished within 20 seconds, as plastic contracts quickly. Preventing the evaporation of the content of air cushion products mainly of cream and water is also essential.

Daedong Living Business Management Director Kim Min-chul who oversees the Smart Factory manufacturing says that "through Smart Factory manufacturing the company has been able to produce high-quality products." Moreover, it can also supply more than 30,000 products a day in a timely manner and cut the defect rate from 10 to just 0.5 percent.

"There are only a handful of companies that can both mold and manufacture cases for cosmetic products and daily items." says CEO Kim Jae-ok. Daedong Living can keep its product defect rate to a minimum since it molds and manufactures cases according to their shapes and materials in line with customers' needs.

CEO Kim Jae-ok reveals that the company aims to achieve 20 billion won in sales based on such technology this year. Synergy is anticipated from a total automation of the manufacturing process through the Smart Factory and the technology of Daedong Living.

By Editor Shin Jae-eun ([email protected])