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  • 2017.10.19 06:30
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Tasks to focus on

The common saying in Silicon Valley is: ¡°fund raising is a full time job¡±. That¡¯s no joke: if you want to do fund raising in Silicon Valley you should be prepared for several months of intense work: preparing presentations, documentation and lots of pre-prepared emails: short introduction emails, long introduction emails and, of course, pitches.

Pitching may be an important part, but it¡¯s far from being the hardest part. The most difficult part of the fund raising process will be to even get to where you are allowed to pitch. To do that, you will need to contact dozens, if not hundreds, of people and ask to be introduced to other relevant people. You will need to write custom emails to each one, and respond quickly when they reply back and ask for information.

Out of hundreds of initial contacts, most will be rejections. If you¡¯re lucky, those rejections will include reasons: you will need to use this feedback to tailor your pitch, presentation and IR brief. Much too often a negative answer is an indication that you did not explain some point very well or that you put in a phrase that should be cut out. The ones that will not be rejection will ask more information or a phone call: they expect you to be available immediately (in the next 24/48 hours). Like I mentioned, it¡¯s a full time job.

Fund raising is one of the most frustrating tasks for a founder. I doubt any founder ever enjoys it. In fact, most founders I know consider this to be the absolute worse part of startup life, and yet it must be done, and cannot be done by anyone other than the founder himself. It means that to raise Silicon Valley funding you need to be prepared to focus almost all your time and energy as a founder for the task. There are no good shortcuts.

There¡¯s a general lesson to be learned here. There are many tasks to do in a startup and the founders usually find themselves juggling several tasks at once: you may be recruiting, while trying to arrange financing, designing the next version all while making sure all the teams are working well. It¡¯s a balancing act. This is what differentiate a startup from a large company: A big company is like an efficient factory where everyone has their specialized task.

A startup is like a small restaurant where you not only buy the ingredients and cook yourself, but also end up washing the dishes. But every restaurant owner knows, when you are cooking you can¡¯t simultaneously do the accounting. If you try, you may set the kitchen on fire while frying the dish or cut your finger while cutting vegetables. Some things need complete attention and focus. Startup has these tasks as well.

Some tasks require focused attention for a short period: if a customer complaint is received, most startup founders will be diligent enough to focus on it until it¡¯s resolved. The difficult part is dealing with tasks that require focused attention for a longer period of time. Can you be diligent enough to focus on fund raising, or partner recruiting, or finding your first global customers? These are tasks that at the early stages of the startup, the founder needs to be involved in, almost full time.

Many times you¡¯ll be faced with difficulties and hardship and will need to pull through anyway. Do you have the dedication to do it? Your startup¡¯s life probably depends on it.

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