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BTS Opens Huge Pop-Up Store in Seoul

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  • 2019.10.19 08:18
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BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment
K-pop sensation BTS’ pop-up store, called ‘House of BTS’, has finally opened its doors.

Big Hit Entertainment, the boy band’s management agency, announced on Oct. 18, that they officially open the store the same day and run it for 80 days till Jan. 5. By releasing a teaser image of the pop-up store on Oct. 10, BTS have noticed their fans that ‘House of BTS’ will be the upgraded version of their past pop-up stores.

The store takes over a three-story building with showrooms filled with BTS artworks and content themed around the K-pop star.

BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment
BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment

The main showroom placed in the basement floor is decorated in pink, the color used on the cover of group’s album ‘Map of the Soul: Persona’ and exhibits all 200 kinds of merchandise sold at the store. Fans will also be able to enjoy graphic displays that embodies BTS’ symbols, take photos with the members’ characters at an AR(Augmented Reality) kiosk, watch the group’s music videos with large screen.

On the second and third floor, experiential zone will allow fans to feel the world of BTS with their five senses. In the interactive "’DNA’ zone", visitors can watch the coloful images from the music video stretching three sides of the room, and it also moves by the touch pad.
Fans wait in a long line to get into BTS' pop-up store, 'House of BTS', on the first day of its open, Oct. 18. PHOTO: News1<br />
Fans wait in a long line to get into BTS' pop-up store, 'House of BTS', on the first day of its open, Oct. 18. PHOTO: News1

In the “’Boy with Luv’ zone”, fans are allowed to recreate the performance from the song’s music video by playing the floor piano. Plus, “’Most beautiful moment in life’ zone” shows the iconic bus station that appears in the group's MV.

There is also an outdoor garden at the top of the store, called ‘ARMY bomb zone’. Two-meters large ARMY bombs, or the official light sticks of BTS, are installed in places and will light up following the movements of the visitors.

The ‘House of BTS’ will also run in Japan’s three cities, Tokyo, Osaka, and Fukuoka, from Nov. 23 to Dec. 29.

BTS will hold their last concert of ‘Love Yourself: Speak Yourself’ world tour at Jamsil Olympic main stadium in Seoul on Oct. 26, 27, and 29, wrapping up the extended tour that started last year August./ Gong, Mina(Starnews). Nam, Soohyun.

*The original version of this article has been published on Oct. 18, 2019.

※ 이 기사는 빠르고 깊이있는 분석정보를 전하는 VIP 머니투데이(vip.mt.co.kr)에 2019년 10월 19일 (04:18)에 게재된 기사입니다.




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