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BTS Opens Huge Pop-Up Store in Seoul

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  • 2019.10.19 08:18
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BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment
BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment
K-pop sensation BTS¡¯ pop-up store, called ¡®House of BTS¡¯, has finally opened its doors.

Big Hit Entertainment, the boy band¡¯s management agency, announced on Oct. 18, that they officially open the store the same day and run it for 80 days till Jan. 5. By releasing a teaser image of the pop-up store on Oct. 10, BTS have noticed their fans that ¡®House of BTS¡¯ will be the upgraded version of their past pop-up stores.

The store takes over a three-story building with showrooms filled with BTS artworks and content themed around the K-pop star.

BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment
BTS' pop-up store 'House of BTS'. PHOTO: Big Hit Entertainment

The main showroom placed in the basement floor is decorated in pink, the color used on the cover of group¡¯s album ¡®Map of the Soul: Persona¡¯ and exhibits all 200 kinds of merchandise sold at the store. Fans will also be able to enjoy graphic displays that embodies BTS¡¯ symbols, take photos with the members¡¯ characters at an AR(Augmented Reality) kiosk, watch the group¡¯s music videos with large screen.

On the second and third floor, experiential zone will allow fans to feel the world of BTS with their five senses. In the interactive "¡¯DNA¡¯ zone", visitors can watch the coloful images from the music video stretching three sides of the room, and it also moves by the touch pad.
Fans wait in a long line to get into BTS' pop-up store, 'House of BTS', on the first day of its open, Oct. 18. PHOTO: News1<br />
Fans wait in a long line to get into BTS' pop-up store, 'House of BTS', on the first day of its open, Oct. 18. PHOTO: News1

In the ¡°¡¯Boy with Luv¡¯ zone¡±, fans are allowed to recreate the performance from the song¡¯s music video by playing the floor piano. Plus, ¡°¡¯Most beautiful moment in life¡¯ zone¡± shows the iconic bus station that appears in the group's MV.

There is also an outdoor garden at the top of the store, called ¡®ARMY bomb zone¡¯. Two-meters large ARMY bombs, or the official light sticks of BTS, are installed in places and will light up following the movements of the visitors.

The ¡®House of BTS¡¯ will also run in Japan¡¯s three cities, Tokyo, Osaka, and Fukuoka, from Nov. 23 to Dec. 29.

BTS will hold their last concert of ¡®Love Yourself: Speak Yourself¡¯ world tour at Jamsil Olympic main stadium in Seoul on Oct. 26, 27, and 29, wrapping up the extended tour that started last year August./ Gong, Mina(Starnews). Nam, Soohyun.

*The original version of this article has been published on Oct. 18, 2019.

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