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  • 2005.04.23 14:23
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It's a Mistake to Sell South Korea Short: William Pesek Jr.
April 22 (Bloomberg) -- A funny thing is happening in South Korea: Investors seem to be rediscovering the place.

The Kospi index is up 7.8 percent this year. That compares with an 8.5 percent drop in the Dow Jones Industrial Average and a 9.4 percent decline in Nikkei 225 Stock Average stocks.

Why might some investors be turning bullish on Korea?

The possibility of 5 percent growth this year, for one thing. That seems paltry by Korean standards, yet it's a rate of which the U.S., Europe and Japan can only dream. It could provide a boost to corporate earnings amid slowing growth elsewhere, competition from China and rising energy costs.

Yet the bigger reason may be a calculated risk that after two years of backsliding, Korea is ready to reclaim its title as one of Asia's most vibrant economies.

There's reason to believe that is indeed occurring. Surveys show consumers in March were optimistic about their finances for the first time in 2 years. Even more important, though, this year's recovery provides a rare window of opportunity to push through reforms that could raise living standards and attract investors in the long run.

It's an opening for the government to see to it that households work their way out of debt taken on since the 1997- 1998 Asian crisis. It's a chance to make sure more Koreans at the bottom end of the economy benefit from today's growth.

Solid Companies

It could remind markets there are solid Korean companies in which to invest. Samsung Electronics Co. may get most of the headlines, but it's one of many interesting stocks on offer. It's an occasion to demonstrate that the influence of the family owned conglomerates that once towered over this economy is being reduced.

Will the government use this window of opportunity? After all, there are myriad examples of Korea pledging to stabilize the economy without succeeding, leaving many investors skeptical. Here are four things Korea could do to convince markets it's serious this time about moving forward.

One, avoid Asia's ``GDP fetish.'' From Korea to Indonesia and from the Philippines to India, there's a tendency to mask challenges with headline gross domestic product rates -- preferably very fast ones. They are a form of advertising as well as a diversion. Rapid GDP gets investors' attention and helps governments paper over economic cracks.

`Pendulum Economics'

Like Japan and China, Korea tends to trumpet high growth figures as a sign they are succeeding. Yet this economy doesn't need faster growth, but better growth. A better gauge is the way in which the lives of people from the richest to the poorest are improved. Only when Korea's wealth gap narrows markedly can policy makers pat themselves on the back.

Two, move beyond ``pendulum economics,'' or the tendency of investor sentiment toward Korea to swing wildly from extreme optimism to extreme pessimism.

One way is to make the economy less reliant on exports. Helping households and small-and-medium-size enterprises reduce debt so they can be more productive in the economy would help. So would modernizing labor markets, which tend to offer workers so much job security that companies are reluctant to invest in the future or take risks.

Three, empower women in the workplace. In a recent MasterCard International survey on the socioeconomic level of women relative to men in 13 Asia-Pacific nations, Korea came in last.

The Future

The more a country uses its female workforce, the more vibrant it tends to be. Korea is only tapping half of its labor pool, lowering the quality of job applicants and restraining the economy's potential growth rate. Underutilizing women compounds one of Korea's long-term challenges: a declining birthrate.

Since there isn't a big enough infrastructure for women who want to work and raise children, motherhood can often be a career- ending prospect. Until real equality is established, Korea's birthrate may not increase, leaving Seoul with fewer skilled workers in the long run.

Four, accept that Korea's future will be very different from the past. The underlying economy is a far cry from the late 1990s. Bank balance sheets are healthier, currency reserves are above $200 billion and government debt is just 30 percent of GDP.

Yet Korea is having trouble scrapping the developing-nation mentality of managing the currency's value. Korea's future is about ideas and innovation, not products or factories, and the mercantilist ways of the past have no place in it.

Taking Action

This economy needs to be more about job creation than job protection. That means brainstorming on new knowledge-based industries. It means figuring out how to benefit from China's boom and get along with Japan -- and vice versa -- at a time of rising tensions. It also means parking less money that could be used here to support entrepreneurship in U.S. Treasuries.

It's frustrating, though, that forward-looking economic leadership often doesn't match Korea's vast potential and ground- up energy. And the trouble with windows of opportunity is they don't come along often and tend to stay open for only a short time.

Korea now has a great opportunity to remind the world not to sell its economy short. If it doesn't seize it, investors betting on Korean stocks may not be a happy bunch.



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